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Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

Adam L. Penenberg
Format
Book
Published
New York : Hyperion, c2009.
Edition
1st ed
Language
English
ISBN
9781401323493, 1401323499
Summary
From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
Contents
  • An insanely viral scheme
  • Viral president
  • Tupperware and ponzi schemes--the original viral models
  • The first online viral expansion loop
  • The spreadable product as new business paradigm
  • The perpetual viral advertisement
  • When the audience decides what's good
  • Viral video as marketing strategy (Psst. Pass in on ....)
  • eBay and the viral growth conundrum
  • PayPal : the first stackable network
  • Flickr, YouTube, MySpace
  • Tweaking the viral coefficient
  • Viral clusters
  • The search for a new ad unit.
Description
ix, 274 p. : ill. ; 25 cm.
Notes
Includes bibliographical references (p. [253]-266) and index.
Technical Details
  • Access in Virgo Classic
  • Staff View

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    a| ix, 274 p. : b| ill. ; c| 25 cm.
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    a| From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
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    a| Includes bibliographical references (p. [253]-266) and index.
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    a| An insanely viral scheme -- Viral president -- Tupperware and ponzi schemes--the original viral models -- The first online viral expansion loop -- The spreadable product as new business paradigm -- The perpetual viral advertisement -- When the audience decides what's good -- Viral video as marketing strategy (Psst. Pass in on ....) -- eBay and the viral growth conundrum -- PayPal : the first stackable network -- Flickr, YouTube, MySpace -- Tweaking the viral coefficient -- Viral clusters -- The search for a new ad unit.
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    a| Viral marketing.
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    a| Online social networks x| Economic aspects.
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