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What Is Online Research? [electronic resource]: Using the Internet for Social Science Research

Hooley, Tristram; Wellens, Jane; Marriott, John
Format
EBook; Book; Online
Published
London : Bloomsbury Publishing Plc June 2012
Language
English
Series
The 'What Is?' Research Methods Ser
ISBN
9781849665247, 1849665249 (Trade Paper)
Target Audience
College Audience
Summary
Annotation
Description
Mode of access: World wide Web.
Copyright Not EvaluatedCopyright Not Evaluated
Technical Details
  • Access in Virgo Classic
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    a| What Is Online Research? h| [electronic resource]: b| Using the Internet for Social Science Research
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    a| Annotation b| The massive expansion of the internet into every aspect of our lives creates a challenge for social researchers: can they simply transfer their traditional methods and techniques online or do they need to reinvent research methods for the new environment? As online research becomes increasingly prevalent it becomes more important for researchers to have an answer to these questions and an approach to conducting research online. This book is a straightforward, accessible introduction to social research online. It covers the key issues and concerns for social scientists: online surveys, focus groups, interviews, ethnographies and experiments, as well as discussing the implications of social media, and of online research ethics. It provides a detailed, up-to-date glossary and bibliography for those new to the area. Short, clear case studies throughout allow students to see examples of the research in practice. Wide-ranging and interdisciplinary, What is Online Research? shows social scientists of all levels - from undergraduates to established researchers - how to engage in the online environment in appropriate ways, and points the way forward for future research.
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