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The Innovator's Guide to Growth: Putting Disruptive Innovation to Work

Scott D. Anthony ... [et al.]
Format
Book
Published
Boston, Mass. : Harvard Business Press, c2008.
Language
English
ISBN
9781591398462, 1591398460
Related Resources
Table of contents Publisher description Table of contents
Summary
More than a decade ago 'The Innovator's Dilemma' illustrated how disruptive innovations drive industry transformation and market creation. This volume extends Christensen's research, demonstrating further how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.
Contents
  • Precursors to innovation
  • pt. 1. Identify opportunities. Identifying nonconsumers ; Identifying overshot customers ; Identifying jobs to be done
  • pt. 2. Formulate and shape ideas. Developing disruptive ideas ; Assessing a strategy's fit with a pattern
  • pt. 3. Build the business. Mastering emergent strategies ; Assembling and managing project teams
  • pt. 4. Build capabilities. Organizing to innovate ; Innovation metrics.
Description
xx, 299 p. : ill. ; 25 cm.
Notes
Includes bibliographical references (p. 281-288) and index.
Technical Details
  • Access in Virgo Classic
  • Staff View

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