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Branding the Nation: The Global Business of National Identity

Melissa Aronczyk
Format
Book
Published
New York : Oxford University Press, [2013]
Language
English
ISBN
9780199752164 (hardcover : alk. paper), 0199752168 (hardcover : alk. paper), 9780199752171 (pbk. : alk. paper), 0199752176 (pbk. : alk. paper)
Contents
  • List of illustrations
  • Acknowledgements
  • Introduction: there must certainly be some such place
  • Nation and brand : keywords for the twenty-first century
  • The new and improved nation : how culture became competitive
  • Living the brand : the identity strategies of nation branding consultants
  • Creative tension, normal nation : branding national identity in Poland
  • From bland to brand : transforming Canadian culture
  • Trading spaces : the world tour
  • Conclusion: variable utopias
  • Notes
  • References
  • Index.
Description
xiii, 226 pages : illustrations ; 24 cm
Notes
Includes bibliographical references (pages 203-217) and index.
Technical Details
  • Access in Virgo Classic
  • Staff View

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