Item Details

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Branding the Nation: The Global Business of National Identity

Melissa Aronczyk
Format
Book
Published
New York : Oxford University Press, [2013]
Language
English
ISBN
9780199752164 (hardcover : alk. paper), 0199752168 (hardcover : alk. paper), 9780199752171 (pbk. : alk. paper), 0199752176 (pbk. : alk. paper)
Contents
  • List of illustrations
  • Acknowledgements
  • Introduction: there must certainly be some such place
  • Nation and brand : keywords for the twenty-first century
  • The new and improved nation : how culture became competitive
  • Living the brand : the identity strategies of nation branding consultants
  • Creative tension, normal nation : branding national identity in Poland
  • From bland to brand : transforming Canadian culture
  • Trading spaces : the world tour
  • Conclusion: variable utopias
  • Notes
  • References
  • Index.
Description
xiii, 226 pages : illustrations ; 24 cm
Notes
Includes bibliographical references (pages 203-217) and index.
Technical Details
  • Access in Virgo Classic
  • Staff View

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    a| 016488639 2| Uk
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    a| 9780199752164 (hardcover : alk. paper)
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    a| 0199752168 (hardcover : alk. paper)
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    a| 9780199752171 (pbk. : alk. paper)
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    a| 0199752176 (pbk. : alk. paper)
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    a| (OCoLC)828193672
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    a| DLC e| rda b| eng c| DLC d| YDX d| OCLCO d| BTCTA d| YDXCP d| UKMGB d| CDX
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    a| HF5415.1255 b| .A76 2013
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    a| Aronczyk, Melissa.
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    a| Branding the nation : b| the global business of national identity / c| Melissa Aronczyk.
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    a| New York : b| Oxford University Press, c| [2013]
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    a| xiii, 226 pages : b| illustrations ; c| 24 cm
    336
      
      
    a| text b| txt 2| rdacontent
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    a| unmediated b| n 2| rdamedia
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    a| volume b| nc 2| rdacarrier
    504
      
      
    a| Includes bibliographical references (pages 203-217) and index.
    505
    0
      
    a| List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- Notes -- References -- Index.
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    0
    a| Branding (Marketing)
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    0
    a| International relations.
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    a| Mass media and international relations.
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    0
    a| National characteristics x| Political aspects.
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    a| HF5415.1255 .A76 2013 w| LC i| X031614441 l| STACKS m| ALDERMAN t| BOOK
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