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中国古代图书出版营销研究 = Research on the marketing of Chinese ancient publishing = Zhongguo gudai tushu chuban yingxiao yanjiu

Zhongguo Gu Dai Tu Shu Chu Ban Ying Xiao Yan Jiu =: Research on the Marketing of Chinese Ancient Publishing = Zhongguo Gudai Tushu Chuban Yingxiao Yanjiu

李鹏著
Li Peng zhu
Format
Book
Published
Beijing : Xue xi chu ban she, 2013.
北京 : 学习出版社, 2013.
Edition
Di 1 ban
第1版
Language
Table of contents also in English
Variant Title
Research on the marketing of Chinese ancient publishing
Zhongguo gudai tushu chuban yingxiao yanjiu
ISBN
9787514700985, 7514700986
Summary
本书通过对中国古代出版中的商业行为研究, 以现代市场营销的相关理论去分析其中的关键要素、主要问题, 并籍此归纳总结了中国古代图书出版营销的特点和规律. 全书首先提出了图书营销的要素, 以时间为主线, 从地域、人口、产品种类等统计学特点分析历代图书销售中的需求、市场, 以及产品的形态特征, 并结合一定的个案作了专门分析.
Description
4 pages, iv, 313 pages : illustrations ; 24 cm
Notes
Includes bibliographical references (pages 307-311).
Technical Details
  • Access in Virgo Classic
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