Item Details

Creativity and Advertising: Affect, Events and Process

Andrew McStay
Format
Book
Published
London : Routledge, Taylor & Francis Group, 2013.
Language
English
ISBN
9780415519540 (hardback), 0415519543 (hardback), 9780415519557 (pbk.), 0415519551 (pbk.), 9780203492208 (e-book)
Contents
  • 1. Introducing the sensational world of creativity and advertising
  • 2. Strangely revealing
  • 3. The poetics of advertising
  • 4. Playful combinations
  • 5. Sensational dimensions
  • 6. Vivid living, excess and the marketplace
  • 7. Creativity and the counter-enlightenment
  • 8. Embodying culture
  • 9. Concrescence and the unfashionably new
  • 10. Excessive media
  • 11. Conclusions
Description
vi, 173 pages ; 24 cm
Notes
Includes bibliographical references (pages 158-169) and index.
Technical Details
  • Access in Virgo Classic

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    a| vi, 173 pages ; c| 24 cm
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