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TEDTalks [electronic resource]: Shashi Tharoor - Why Nations Should Pursue "Soft" Power

TED Conferences LLC
Video; Computer Resource; Online Video; Online
India is fast becoming a superpower, says Shashi Tharoor, and not just through trade and politics, but through "soft" power - its ability to share its culture with the world via food, music and movies, and technology. In this TEDTalk, Tharoor argues that in the long run it's not the size of the army that matters as much as a country's ability to influence the world's hearts and minds. Shashi Tharoor is a politician and novelist who spent many years at the UN before becoming a member of India's Parliament.
Release Date
Run Time
18 min.
8 & up
  • Encoded with permission for digital streaming by Films Media Group on July 10, 2012.
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Variant Title
Shashi Tharoor
Shashi Tharoor - Why Nations Should Pursue "Soft" Power
Why Nations Should Pursue "Soft" Power
  • Rejecting Traditional Power (1:33)
  • Soft Power and Information (1:39)
  • Connectivity in Poor World (3:16)
  • Bollywood, Soap Opera and Power (3:16)
  • Changing Stereotypes of India (1:14)
  • India's Religious Pluralism (2:47)
  • Idea Behind Indian Nationalism (1:52)
  • India Facing Problems (1:22)
New York, N.Y. : Films Media Group, [2012], c2009
Publisher no.
48473 Films Media Group
1streaming video file (18 min.) : d., col., digital file.
Mode of access: Internet.
System requirements: FOD playback platform.
Technical Details
  • Access in Virgo Classic
  • Staff View