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TEDTalks [electronic resource]: Andy Hobsbawm - Do the Green Thing

TED Conferences LLC
Format
Video; Computer Resource; Online Video; Online
Summary
Great creativity is astonishingly, absurdly, rationally, irrationally powerful." Internet advertising pioneer Andy Hobsbawm is the European chair of Agency.com. He founded the first international Internet agency in 1994 and was a founder of Online Magic in 1997. Merging his passions for ads and the environment, he's a cofounder of the site Green Thing, which shares seven fun, punchy little (and big) ways to go green, using clever videos and graphics to get across a message of accessible greening. He's also the blogger behind the book project Small Is the Next Big Thing. In this TEDTalk, Hobsbawn shares a fresh ad campaign about going green - and some of the fringe benefits.
Release Date
2008
Run Time
4 min.
Language
English
Rating
9 & up
Notes
  • Encoded with permission for digital streaming by Films Media Group on June 24, 2012.
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Variant Title
Andy Hobsbawm
Andy Hobsbawm - Do the Green Thing
Do the Green Thing
Contents
  • Great Creativity in Times of Need (3:04)
  • Credits: TEDTalks: Andy Hobsbawm - Do the Green Thing (0:05)
Published
New York, N.Y. : Films Media Group, [2012], c2008
Publisher no.
48383 Films Media Group
Description
1streaming video file (4 min.) : d., col., digital file.
Mode of access: Internet.
System requirements: FOD playback platform.
Technical Details
  • Access in Virgo Classic
  • Staff View

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    a| Great creativity is astonishingly, absurdly, rationally, irrationally powerful." Internet advertising pioneer Andy Hobsbawm is the European chair of Agency.com. He founded the first international Internet agency in 1994 and was a founder of Online Magic in 1997. Merging his passions for ads and the environment, he's a cofounder of the site Green Thing, which shares seven fun, punchy little (and big) ways to go green, using clever videos and graphics to get across a message of accessible greening. He's also the blogger behind the book project Small Is the Next Big Thing. In this TEDTalk, Hobsbawn shares a fresh ad campaign about going green - and some of the fringe benefits.
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