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Utilizing the Media [electronic resource]

Holk & Lassenius
Format
Video; Computer Resource; Online Video; Online
Summary
Fire can be an unpredictable weapon; its skillful use to achieve success is the subject of The Art of War's twelfth chapter. This program relates the concept of assault by a carefully managed fire to the art of utilizing the media. With Craigslist founder Jim Buckmaster, who says that when talking to the press, he speaks in a style that will result in the fewest number of misquotes, and Tony Visconti, Jan Carlzon, Katie Ford, Philip Kotler, Larry Flynt, and Michael Dukakis.
Release Date
2011
Run Time
21 min.
Language
English
Rating
9 & up
Notes
  • Encoded with permission for digital streaming by Films Media Group on June 06, 2012.
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Series
The Mind of a Leader 2: Lessons in Management from Sun Tzu's The Art of War
Mind of a Leader 2
Series Statement
Mind of a Leader. 2
Contents
  • Self-Promotion and the Media (3:01)
  • Communication and Emotions (2:53)
  • Importance of Consistent Messages (0:35)
  • How to Face the Media (2:24)
  • Interviewing Style (1:13)
  • Homespun Public Relations (2:10)
  • Whose Opinion Matters? (2:35)
  • Importance of Taking Media Seriously (3:10)
  • Credits: Utilizing the Media: The Mind of a Leader 2 (2:32)
Published
New York, N.Y. : Films Media Group, [2012], c2011
Publisher no.
  • 48940s Films Media Group
  • 48952 Films Media Group
Description
1streaming video file (21 min.) : d., col., digital file.
Mode of access: Internet.
System requirements: FOD playback platform.
Technical Details
  • Access in Virgo Classic
  • Staff View

Availability