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Utilizing the Media [electronic resource]

Holk & Lassenius
Video; Computer Resource; Online Video; Online
Fire can be an unpredictable weapon; its skillful use to achieve success is the subject of The Art of War's twelfth chapter. This program relates the concept of assault by a carefully managed fire to the art of utilizing the media. With Craigslist founder Jim Buckmaster, who says that when talking to the press, he speaks in a style that will result in the fewest number of misquotes, and Tony Visconti, Jan Carlzon, Katie Ford, Philip Kotler, Larry Flynt, and Michael Dukakis.
Release Date
Run Time
21 min.
9 & up
  • Encoded with permission for digital streaming by Films Media Group on June 06, 2012.
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
The Mind of a Leader 2: Lessons in Management from Sun Tzu's The Art of War
Mind of a Leader 2
Series Statement
Mind of a Leader. 2
  • Self-Promotion and the Media (3:01)
  • Communication and Emotions (2:53)
  • Importance of Consistent Messages (0:35)
  • How to Face the Media (2:24)
  • Interviewing Style (1:13)
  • Homespun Public Relations (2:10)
  • Whose Opinion Matters? (2:35)
  • Importance of Taking Media Seriously (3:10)
  • Credits: Utilizing the Media: The Mind of a Leader 2 (2:32)
New York, N.Y. : Films Media Group, [2012], c2011
Publisher no.
  • 48940s Films Media Group
  • 48952 Films Media Group
1streaming video file (21 min.) : d., col., digital file.
Mode of access: Internet.
System requirements: FOD playback platform.
Technical Details
  • Access in Virgo Classic
  • Staff View