Item Details

Print View

What Is Marketing? The Basics and Beyond [electronic resource]

Classroom Video (Firm)
Format
Video; Computer Resource; Online Video; Online
Summary
A firm grasp of marketing principles has become essential to 21st-century commerce and a successful business career. Featuring a youth-oriented case study, this program guides students through the basics of marketing and the main activities and responsibilities of a marketing specialist. Viewers learn about research and analysis conducted to help position a recently developed Harry Potter video game. In the process, the film explores the 4 Ps (product, price, place, and promotion); demographic, geographic, and psychographic market segmentation; niche markets; field and desk research; branding; customer relationship management; the importance of marketing objectives; and other concepts.
Release Date
2010
Run Time
23 min.
Language
English
Rating
11 & up
Notes
  • Encoded with permission for digital streaming by Films Media Group on Aug. 03, 2010.
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Series
What Customers Want: Taking the Mystery Out of Marketing
What Customers Want
Contents
  • What Is Marketing? (4:22)
  • Marketing: Satisfying Customer Needs (5:11)
  • Market Analysis (3:44)
  • Market Research (4:11)
  • Marketing Strategies (4:03)
Published
New York, N.Y. : Films Media Group, [2010], c2009.
Publisher no.
  • 42017s Films Media Group
  • 42018 Films Media Group
Access Restriction
Access requires authentication through Films on Demand.
Description
1 streaming video file (23 min.) : sd., col., digital file. + instructional materials (online)
Mode of access: Internet.
System requirements: FOD playback platform.
Technical Details
  • Access in Virgo Classic
  • Staff View

    LEADER 02848ngm a2200493Ia 4500
    001 u6089276
    003 SIRSI
    005 20120926151047.0
    006 m|||| o||c| ||||||
    007 cr|cnannnuuuuu
    007 vz|czazuu
    008 101228s2010 nyu023| ||||| o|||vleng d
    028
    4
    0
    a| 42017s b| Films Media Group
    028
    4
    0
    a| 42018 b| Films Media Group
    035
      
      
    a| 100042018
    035
      
      
    a| (OCoLC)712803269
    040
      
      
    a| AzPhAEM
    245
    0
    0
    a| What Is Marketing? The Basics and Beyond h| [electronic resource] / c| Classroom Video (Firm)
    260
    3
      
    a| New York, N.Y. : b| Films Media Group, c| [2010], c2009.
    300
      
      
    a| 1 streaming video file (23 min.) : b| sd., col., digital file. + e| instructional materials (online)
    490
    1
      
    a| What Customers Want: Taking the Mystery Out of Marketing
    500
      
      
    a| Encoded with permission for digital streaming by Films Media Group on Aug. 03, 2010.
    500
      
      
    a| Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
    505
    0
      
    a| What Is Marketing? (4:22) -- Marketing: Satisfying Customer Needs (5:11) -- Market Analysis (3:44) -- Market Research (4:11) -- Marketing Strategies (4:03)
    506
      
      
    a| Access requires authentication through Films on Demand.
    520
      
      
    a| A firm grasp of marketing principles has become essential to 21st-century commerce and a successful business career. Featuring a youth-oriented case study, this program guides students through the basics of marketing and the main activities and responsibilities of a marketing specialist. Viewers learn about research and analysis conducted to help position a recently developed Harry Potter video game. In the process, the film explores the 4 Ps (product, price, place, and promotion); demographic, geographic, and psychographic market segmentation; niche markets; field and desk research; branding; customer relationship management; the importance of marketing objectives; and other concepts.
    521
    2
      
    a| 11 & up.
    538
      
      
    a| Mode of access: Internet.
    538
      
      
    a| System requirements: FOD playback platform.
    650
      
    0
    a| Branding (Marketing)
    650
      
    0
    a| Consumer behavior.
    650
      
    0
    a| Marketing x| Management.
    655
      
    0
    a| Educational films.
    655
      
    0
    a| Internet videos.
    655
      
    7
    a| Videorecording. 2| local
    710
    2
      
    a| Classroom Video (Firm)
    710
    2
      
    a| Films for the Humanities & Sciences (Firm)
    710
    2
      
    a| Films Media Group.
    776
    0
    8
    i| Originally produced: d| Classroom Video (Firm), 2010 z| 9781616169480
    830
      
    0
    a| What customers want.
    856
    4
    0
    z| Part of the Films on Demand collection. u| http://proxy01.its.virginia.edu/login?url=http://digital.films.com/PortalPlaylists.aspx?aid=29178&xtid=42018
    596
      
      
    a| 1
    999
      
      
    a| XX(6089276.1) w| WEB i| 6089276-1001 l| INTERNET m| UVA-LIB t| INTERNET
▾See more
▴See less

Availability

Google Preview

Google Books Preview