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What Is Marketing? The Basics and Beyond [electronic resource]

Classroom Video (Firm)
Video; Computer Resource; Online Video; Online
A firm grasp of marketing principles has become essential to 21st-century commerce and a successful business career. Featuring a youth-oriented case study, this program guides students through the basics of marketing and the main activities and responsibilities of a marketing specialist. Viewers learn about research and analysis conducted to help position a recently developed Harry Potter video game. In the process, the film explores the 4 Ps (product, price, place, and promotion); demographic, geographic, and psychographic market segmentation; niche markets; field and desk research; branding; customer relationship management; the importance of marketing objectives; and other concepts.
Release Date
Run Time
23 min.
11 & up
  • Encoded with permission for digital streaming by Films Media Group on Aug. 03, 2010.
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
What Customers Want: Taking the Mystery Out of Marketing
What customers want
  • What Is Marketing? (4:22)
  • Marketing: Satisfying Customer Needs (5:11)
  • Market Analysis (3:44)
  • Market Research (4:11)
  • Marketing Strategies (4:03)
New York, N.Y. : Films Media Group, [2010], c2009.
Publisher no.
  • 42017s Films Media Group
  • 42018 Films Media Group
Access Restriction
Access requires authentication through Films on Demand.
1 streaming video file (23 min.) : sd., col., digital file. + instructional materials (online)
Mode of access: Internet.
System requirements: FOD playback platform.
Technical Details
  • Access in Virgo Classic
  • Staff View