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Media Literacy in the 21st-Century Classroom [electronic resource]

Carmelina Films (Firm)
Video; Computer Resource; Online Video; Online
The more digital technology becomes inseparable from our daily lives, the more chances corporate and political media have to manipulate young people-unless students are taught how to dissect and defend against that manipulation. This program helps educators instill media literacy through an exploration of its basic concepts as well as examples drawn from film and television. Defining media literacy in terms of access, analysis, evaluation, and creation, the video examines race and gender issues, embedded social cues, the prevalence of media bias, and concrete methods for questioning the objectives and studying the techniques of media. Well-known TV commercials are used as case studies.
Release Date
Run Time
40 min.
6 & up
  • Encoded with permission for digital streaming by Films Media Group on Apr. 01, 2010.
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
  • Teaching Media Literacy (1:31)
  • What is Media Literacy? (0:18)
  • Understanding Media Literacy: Access (1:29)
  • Understanding Media Literacy: Analyze (1:39)
  • Understanding Media Literacy: Evaluate (1:57)
  • Understanding Media Literacy: Create (2:07)
  • Why Do We Need Media Literacy? (1:30)
  • The Head Fake (0:30)
  • Evaluating Information (0:50)
  • Media Bias (1:07)
  • Analyze, Don't Memorize (1:22)
  • Analyzing Media (0:30)
  • Media Literacy Concepts and Questions (0:58)
  • Media Construction (2:00)
  • Media Techniques (3:09)
  • Purpose of the Message (3:09)
  • Embedded Messages (2:28)
  • Interpreting Media Messages (2:02)
  • Influencing Our Perspective (2:28)
  • Social Cues (5:00)
  • Relevant Media (0:59)
  • Summary of Media Literacy (2:06)
New York, N.Y. : Films Media Group, [2010], c2009.
Publisher no.
41372 Films Media Group
Access Restriction
Access requires authentication through Films on Demand.
1 streaming video file (40 min.) : sd., col., digital file.
Mode of access: Internet.
System requirements: FOD playback platform.
Technical Details
  • Access in Virgo Classic
  • Staff View