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Adventure Travel [electronic resource]: Marketing Unique Experiences

Canadian Broadcasting Corporation
Format
Video; Computer Resource; Online Video; Online
Summary
Providing a snapshot of the experiential travel industry, this program follows the ongoing challenges facing Rocky Ehlers and his Skytrek Adventure Park. His concept and marketing strategy are judged by Brett Wilson, an avid globe-trekker and founder of Calgary's first energy corporation, and Beverley O'Neil, a founder of the Aboriginal Tourism Association of British Columbia, board member of Tourism BC, and head of her own marketing and consulting firm. The "My First Million" section profiles Rita Sang, whose Tour East Holidays does almost
Release Date
2009
Run Time
20 min.
Language
Closed-captioned
Rating
12 & up
Notes
  • Encoded with permission for digital streaming by Films Media Group on Dec. 27, 2009.
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Variant Title
Marketing Unique Experiences
Related Title
Fortune hunters (Television program)
Series
Fortune Hunters 2: Turning Trends Into Profits
Contents
  • Travel Trends (1:21)
  • Travel Industry Experts (0:51)
  • Entrepreneurial Venture (1:13)
  • Business Financial Woes (1:01)
  • Park Manager Job (0:59)
  • Corporate Customers (1:12)
  • Business Collaboration (1:17)
  • Adventure Park Dream (1:42)
  • Business Critique (1:04)
  • How to Market a Brand (1:00)
  • Expansion of Customer Base (1:07)
  • Travel Adventures (1:01)
  • Cheap Travel: Drainage Tube Accommodations (1:16)
  • Billion-Dollar Business (1:14)
  • New Business: Tour East Holidays (1:03)
  • Entrepreneurial Business: Good and Bad Times (1:21)
  • Expedia: Big Business Break (0:42)
Published
New York, N.Y. : Films Media Group, [2009], c2009.
Publisher no.
  • 40931s Films Media Group
  • 40936 Films Media Group
Access Restriction
Access requires authentication through Films on Demand.
Description
1 streaming video file (20 min.) : sd., col., digital file.
Mode of access: Internet.
System requirements: FOD playback platform.
Technical Details
  • Access in Virgo Classic
  • Staff View

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    a| Travel Trends (1:21) -- Travel Industry Experts (0:51) -- Entrepreneurial Venture (1:13) -- Business Financial Woes (1:01) -- Park Manager Job (0:59) -- Corporate Customers (1:12) -- Business Collaboration (1:17) -- Adventure Park Dream (1:42) -- Business Critique (1:04) -- How to Market a Brand (1:00) -- Expansion of Customer Base (1:07) -- Travel Adventures (1:01) -- Cheap Travel: Drainage Tube Accommodations (1:16) -- Billion-Dollar Business (1:14) -- New Business: Tour East Holidays (1:03) -- Entrepreneurial Business: Good and Bad Times (1:21) -- Expedia: Big Business Break (0:42)
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    a| Access requires authentication through Films on Demand.
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    a| Providing a snapshot of the experiential travel industry, this program follows the ongoing challenges facing Rocky Ehlers and his Skytrek Adventure Park. His concept and marketing strategy are judged by Brett Wilson, an avid globe-trekker and founder of Calgary's first energy corporation, and Beverley O'Neil, a founder of the Aboriginal Tourism Association of British Columbia, board member of Tourism BC, and head of her own marketing and consulting firm. The "My First Million" section profiles Rita Sang, whose Tour East Holidays does almost 1| billion in yearly sales.
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    a| Closed-captioned.
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    a| Branding (Marketing)
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    i| Originally produced: d| Canadian Broadcasting Corporation, 2009 z| 9781616165789
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