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Building a Corporate Vision [electronic resource]: Buy-in and Brand Identity

ABC International
Video; Computer Resource; Online Video; Online
This program illustrates two of many hurdles that partners-to-be must clear in an attempt to bring about a successful merger: buy-in and brand identity. Meetings with the equity holders to outline the business plan, Andersen consultants to value the participating companies and establish proportions of ownership, and millionaire advertising genius Siimon Reynolds to brainstorm a company name and motto are featured. With high hopes, the equity holders begin their race to go public, never suspecting that in less than a year they would be out of luck and out of business.
Release Date
Run Time
28 min.
  • Encoded with permission for digital streaming by Films Media Group on Sept. 19, 2005.
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Variant Title
Buy-in and brand identity
Going Public: A Cautionary Case Study
Going public
  • From Seven Rivals to One Powerhouse (1:25)
  • Merger: Apple Computer in Australia (3:57)
  • From Competitors to Shareholders (4:44)
  • Finding an Advertising Agency (1:56)
  • Determining Asset Values in the Merge (3:35)
  • Finding a Company Name: Part 1 (5:47)
  • Finding a Company Name: Part 2 (2:53)
  • bridge (0:04)
New York, N.Y. : Films Media Group, [2005], c2001.
Publisher no.
  • 30189s Films Media Group
  • 30190 Films Media Group
Access Restriction
Access requires authentication through Films on Demand.
1 streaming video file (28 min.) : sd., col., digital.
Mode of access: Internet.
System requirements: FOD playback platform.
Technical Details
  • Access in Virgo Classic
  • Staff View