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Why We Buy [electronic resource]

BBC Worldwide Ltd
Format
Video; Computer Resource; Online Video; Online
Summary
This program places consumers under a microscope to quantify the psychological spectrum of buying, from everyday habits that typically steer Americans through their supermarkets and malls to a clinical disorder in which the high of making a purchase becomes the goal of shopping. James Twitchell, author of ADCULT USA; psychologist David Lewis, author of The Soul of the New Consumer; Brian Wansink, director of the University of Illinois' Food and Brand Lab; brand strategist Robin Lauffer; and others focus on a variety of topics, including the biochemistry of shopping, the intersection of branding and lifestyle, consumerism as a way of life, and compulsive shopping disorder.
Release Date
2005
Run Time
51 min.
Language
English
Notes
  • Encoded with permission for digital streaming by Films Media Group on May 12, 2005.
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Series
Buy-Ology: The Science of Buying and Selling
South-Western Introduction to Business DOD Collection (50)
Buy-Ology
Southwestern Introduction to Business
South-Western Introduction to Business
Contents
  • Why Do People Shop? (1:00)
  • A Buying Experiment (3:27)
  • Subconscious Shopping (4:35)
  • Lists and Overbuying (3:26)
  • Branding (4:39)
  • Brands and Lifestyles (5:51)
  • The Teen Market (3:48)
  • Luxury Brands and Status (5:05)
  • How Women Shop (2:39)
  • How Men Shop (4:13)
  • Shopping Obsession (3:31)
  • Compulsive Shopping (5:36)
  • Consumerism and Community (2:39)
Published
New York, N.Y. : Films Media Group, [2005], c2001.
Publisher no.
  • 30018s Films Media Group
  • 30019 Films Media Group
  • 37415s Films Media Group
Access Restriction
Access requires authentication through Films on Demand.
Description
1 streaming video file (51 min.) : sd., col., digital.
Mode of access: Internet.
System requirements: FOD playback platform.
Technical Details
  • Access in Virgo Classic
  • Staff View

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    a| This program places consumers under a microscope to quantify the psychological spectrum of buying, from everyday habits that typically steer Americans through their supermarkets and malls to a clinical disorder in which the high of making a purchase becomes the goal of shopping. James Twitchell, author of ADCULT USA; psychologist David Lewis, author of The Soul of the New Consumer; Brian Wansink, director of the University of Illinois' Food and Brand Lab; brand strategist Robin Lauffer; and others focus on a variety of topics, including the biochemistry of shopping, the intersection of branding and lifestyle, consumerism as a way of life, and compulsive shopping disorder.
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    a| Mode of access: Internet.
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    a| Advertising campaigns.
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    a| Branding (Marketing)
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    a| Consumer education.
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