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Selling Australia [electronic resource]: Branding a Country

Film Australia Pty Limited
Format
Video; Computer Resource; Online Video; Online
Summary
Nearly two decades after Paul Hogan first put that "extra shrimp on the barbie," he is still on camera selling Australia to tourists and Aussies alike. Focusing on the phenomenally successful "Brand Australia" campaign, this program questions whether travelers' expectations should be allowed to drive a country's image-especially when that image relies on simplistic, nostalgia-laden stereotypes. Interviews with Paul Hogan, the Australian Tourist Commission's John Morse, and others, as well as footage of vacationers living out their vision of the land down under, provide telling insights into the relationship between marketing, tourism, and national identity in the first country to ever promote itself as a brand.
Release Date
2005
Run Time
26 min.
Language
English
Notes
  • Encoded with permission for digital streaming by Films Media Group on Sept. 19, 2005.
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Variant Title
Branding a country
Contents
  • Shaping and Selling Australia's Image (0:53)
  • Australia's Tourist Industry (3:34)
  • Selling Australia's Image (3:11)
  • Touring the Dag Sheep Station (2:22)
  • Marketing Australia (4:57)
  • Paul Hogan and "Crocodile Dundee" (3:15)
  • Self-Image vs. Advertising (5:25)
Published
New York, N.Y. : Films Media Group, [2005], c2001.
Publisher no.
29963 Films Media Group
Access Restriction
Access requires authentication through Films on Demand.
Description
1 streaming video file (26 min.) : sd., col., digital.
Mode of access: Internet.
System requirements: FOD playback platform.
Technical Details
  • Access in Virgo Classic
  • Staff View

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    a| Shaping and Selling Australia's Image (0:53) -- Australia's Tourist Industry (3:34) -- Selling Australia's Image (3:11) -- Touring the Dag Sheep Station (2:22) -- Marketing Australia (4:57) -- Paul Hogan and "Crocodile Dundee" (3:15) -- Self-Image vs. Advertising (5:25)
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    a| Access requires authentication through Films on Demand.
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    a| Nearly two decades after Paul Hogan first put that "extra shrimp on the barbie," he is still on camera selling Australia to tourists and Aussies alike. Focusing on the phenomenally successful "Brand Australia" campaign, this program questions whether travelers' expectations should be allowed to drive a country's image-especially when that image relies on simplistic, nostalgia-laden stereotypes. Interviews with Paul Hogan, the Australian Tourist Commission's John Morse, and others, as well as footage of vacationers living out their vision of the land down under, provide telling insights into the relationship between marketing, tourism, and national identity in the first country to ever promote itself as a brand.
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    a| Advertising campaigns.
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