Item Details

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Statistical Methods in Customer Relationship Management [electronic resource]

V. Kumar, J. Andrew Petersen
Format
EBook; Book; Online
Published
Chichester, West Sussex, United Kingdom : Wiley, 2012.
Language
English
ISBN
9781118349199 (ePub), 9781118349182 (MobiPocket), 9781118349205 ( Adobe PDF), 9780821395387
Contents
  • Introduction
  • CRM in action
  • Customer acquisition
  • Customer retention
  • Balancing customer acquisition and customer retention
  • Customer churn
  • Customer win-back
  • Implementing CRM models
  • Future of CRM models.
Description
Mode of access: World wide Web.
Notes
Includes bibliographical references and index.
Copyright Not EvaluatedCopyright Not Evaluated
Technical Details
  • Access in Virgo Classic
  • Staff View

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