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Public Relations and the Social Web [electronic resource]: Using Social Media and Web 2.0 in Communications

Rob Brown
Format
EBook; Book; Online
Published
London ; Philadelphia : Kogan Page, 2009.
Language
English
ISBN
9780749455071, 0749455071
Contents
  • Something has happened to communications
  • The implications for communicators
  • The lunatics have taken over the asylum
  • The new channels
  • Digital PR and search engine optimization
  • The power of the new media
  • The new ethics
  • The blurring of channels
  • The battle for influence at the digital frontier
  • Horses and courses
  • Digital PR architecture
  • Tools of the trade
  • Evaluation and measurement
  • Dodging bear traps
  • The major players
  • The next big thing.
Description
Mode of access: World wide Web.
Notes
Includes index.
Technical Details
  • Access in Virgo Classic
  • Staff View

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