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Marketing to Moviegoers: A Handbook of Strategies and Tactics

Robert Marich
Format
Book
Published
Carbondale : Southern Illinois University Press, 2013.
Edition
3rd ed
Language
English
ISBN
9780809331963 (pbk. : alk. paper), 0809331969 (pbk. : alk. paper), 9780809331970 (ebk.), 0809331977 (ebk.)
Contents
  • Creative strategy
  • Market research
  • Traditional media advertising
  • Marketing in digital media
  • Promotional tie-ins and product placement
  • Licensed merchandise
  • Publicity
  • Distribution to theaters
  • Exhibition
  • Major studios
  • Independent distributors
  • Foreign-language films
  • Prints and advertising funds.
Description
xi, 417 p. : ill. ; 24 cm.
Notes
Includes index.
Technical Details
  • Access in Virgo Classic
  • Staff View

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