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Trademark and Deceptive Advertising Surveys: Law, Science, and Design

edited by Shari S. Diamond and Jerre B. Swann
Format
Book
Published
Chicago, Ill. : American Bar Association, Section of Intellectual Property Law, c2012.
Language
English
ISBN
9781614384748 (print : alk. paper), 1614384746 (print : alk. paper)
Contents
  • Use of pilot tests and pretests in consumer surveys / Ivan Ross
  • Universe / William G. Barber
  • Likelihood of confusion / Jerre B. Swann
  • Secondary meaning surveys / Vincent N. Palladino
  • Genericness surveys in trademark disputes : under the gavel / E. Deborah Jay
  • Dilution surveys under the Trademark Dilution Revision Act / Jerre B. Swann
  • Surveys in dilution cases II / Shari Seidman Diamond
  • Swann's rebuttal to Diamond
  • Survey evidence in false advertising cases / Bruce P. Keller
  • Control foundations rationales and approaches / Shari Seidman Diamond
  • Design issues for controls / Mike Rappeport
  • Demand effects in likelihood of confusion surveys : the importance of marketplace conditions / Itamar Simonson and Ran Kivetz
  • Are closed-ended questions leading questions? / Jacob Jacoby
  • Internet surveys for evaluating trademark infringement and deceptive advertising / Roger Tourangeau and Shari Seidman Diamond
  • Survey percentages in Lanham Act matters / Gerald L. Ford
  • Daubert revolution and Lanham Act surveys / G. Kip Edwards
  • Survey critiques / Jerre B. Swann.
Description
xv, 392 p. ; 26 cm.
Notes
Includes bibliographical references and index.
Technical Details
  • Access in Virgo Classic
  • Staff View

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    a| Trademark and deceptive advertising surveys : b| law, science, and design / c| edited by Shari S. Diamond and Jerre B. Swann.
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    a| Chicago, Ill. : b| American Bar Association, Section of Intellectual Property Law, c| c2012.
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    a| xv, 392 p. ; c| 26 cm.
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    a| Includes bibliographical references and index.
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    t| Use of pilot tests and pretests in consumer surveys / r| Ivan Ross -- t| Universe / r| William G. Barber -- t| Likelihood of confusion / r| Jerre B. Swann -- t| Secondary meaning surveys / r| Vincent N. Palladino -- t| Genericness surveys in trademark disputes : under the gavel / r| E. Deborah Jay -- t| Dilution surveys under the Trademark Dilution Revision Act / r| Jerre B. Swann -- t| Surveys in dilution cases II / r| Shari Seidman Diamond -- t| Swann's rebuttal to Diamond -- t| Survey evidence in false advertising cases / r| Bruce P. Keller -- t| Control foundations rationales and approaches / r| Shari Seidman Diamond -- t| Design issues for controls / r| Mike Rappeport -- t| Demand effects in likelihood of confusion surveys : the importance of marketplace conditions / r| Itamar Simonson and Ran Kivetz -- t| Are closed-ended questions leading questions? / r| Jacob Jacoby -- t| Internet surveys for evaluating trademark infringement and deceptive advertising / r| Roger Tourangeau and Shari Seidman Diamond -- t| Survey percentages in Lanham Act matters / r| Gerald L. Ford -- t| Daubert revolution and Lanham Act surveys / r| G. Kip Edwards -- t| Survey critiques / r| Jerre B. Swann.
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    a| Trademarks x| Law and legislation z| United States.
    650
      
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    a| Deceptive advertising x| Law and legislation z| United States.
    650
      
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    a| Market surveys x| Law and legislation z| United States.
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    a| Market surveys z| United States x| Methodology.
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    a| Diamond, Shari Seidman.
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    a| Swann, Jerre B.
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    a| KF3193 .T725 2012 w| LC i| 35007008242756 l| STACKS m| LAW t| BOOK
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