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Trademark and Deceptive Advertising Surveys: Law, Science, and Design

edited by Shari S. Diamond and Jerre B. Swann
Format
Book
Published
Chicago, Ill. : American Bar Association, Section of Intellectual Property Law, c2012.
Language
English
ISBN
9781614384748 (print : alk. paper), 1614384746 (print : alk. paper)
Contents
  • Use of pilot tests and pretests in consumer surveys / Ivan Ross
  • Universe / William G. Barber
  • Likelihood of confusion / Jerre B. Swann
  • Secondary meaning surveys / Vincent N. Palladino
  • Genericness surveys in trademark disputes : under the gavel / E. Deborah Jay
  • Dilution surveys under the Trademark Dilution Revision Act / Jerre B. Swann
  • Surveys in dilution cases II / Shari Seidman Diamond
  • Swann's rebuttal to Diamond
  • Survey evidence in false advertising cases / Bruce P. Keller
  • Control foundations rationales and approaches / Shari Seidman Diamond
  • Design issues for controls / Mike Rappeport
  • Demand effects in likelihood of confusion surveys : the importance of marketplace conditions / Itamar Simonson and Ran Kivetz
  • Are closed-ended questions leading questions? / Jacob Jacoby
  • Internet surveys for evaluating trademark infringement and deceptive advertising / Roger Tourangeau and Shari Seidman Diamond
  • Survey percentages in Lanham Act matters / Gerald L. Ford
  • Daubert revolution and Lanham Act surveys / G. Kip Edwards
  • Survey critiques / Jerre B. Swann.
Description
xv, 392 p. ; 26 cm.
Notes
Includes bibliographical references and index.
Technical Details
  • Access in Virgo Classic
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