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The New Business Road Test [electronic resource]: What Entrepreneurs and Executives Should Do Before Writing a Business Plan

John W. Mullins
Format
EBook; Book; Online
Published
Harlow, England ; New York : Financial Times Prentice Hall, 2010.
Edition
3rd ed
Language
English
ISBN
9780273732792 (pbk.)
Contents
  • Road test your new business idea
  • My opportunity : why will or won't this work?
  • Will the fish bite?
  • Is this a good market?
  • Is this a good industry?
  • How long will your advantage last?
  • What drives your entrepreneurial dream?
  • Can you and your team execute?
  • Your connections matter: which matter most?
  • Putting the seven domains to work to develop your opportunity
  • What to do before you write your business plan
  • Toolkits for your road test
  • How to learn what you don't know you don't know
  • Market analysis worksheet
  • Industry analysis checklist
  • Determining the viability of your business model
  • Do-it-yourself marketing research for your new business road test
  • Evidence-based forecasting
  • Getting help with your road test.
Description
Mode of access: World wide Web.
Notes
Includes bibliographical references and index.
Technical Details
  • Access in Virgo Classic
  • Staff View

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