Item Details

Business, Marketing, and Management Principles for IT and Engineering [electronic resource]

Dimitris N. Chorafas
Format
EBook; Book; Online
Published
Boca Raton, FL : CRC Press, c2011.
Language
English
ISBN
9781439848067 (hbk. : alk. paper), 1439848068 (hbk. : alk. paper)
Contents
  • Business Strategy. Strategy
  • Management
  • Functions of management
  • Management principles. Forecasting and planning
  • Organization and structure
  • Staffing and directing
  • Management control
  • Marketing and sales. Marketing
  • The Market's conquest
  • The sales force
  • Innovation. Technology
  • Product planning and pricing
  • Computer price wars
  • Financial staying power
  • Financial administration and the budget
  • Profit centers, cost control, and standard costs-- Financial planning and control.
Description
Mode of access: World wide Web.
Notes
Includes bibliographical references and index.
Logo for Copyright Not EvaluatedCopyright Not Evaluated
Technical Details
  • Access in Virgo Classic

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