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Winning the Jury's Attention: Presenting Evidence From Voir Dire to Closing

Trey Cox
Format
Book
Published
Chicago : American Bar Association, Section of Litigation ; First Chair Press, c2011.
Edition
1st ed
Language
English
ISBN
9781616320683 (pbk. : alk. paper), 1616320680 (pbk. : alk. paper)
Contents
  • Meet the "modern juror"
  • Taking the voodoo out of voir dire
  • The science of the brain as it relates to trial presentations
  • A closer look at the seven principles
  • The personal credibility principle : demonstrate competence, integrity, and efficiency to gain credibility
  • What trial lawyers learn from actors
  • Maintaining credibility through cross-examination
  • The signaling principle : what's next and are we there yet?
  • The segmentation principle : people learn better when information is presented in bite-sized segments
  • The multimedia principle : people learn better from words and pictures than from words alone
  • The coherence principle : people learn better when extraneous material is excluded
  • Stickiness principle : how to make an idea stick
  • The jolt principle : periodically jolt your jury so they do not bolt
  • Arming your jurors for the "final argument".
Description
x, 191 p. ; 23 cm.
Notes
Includes bibliographical references and index.
Technical Details
  • Access in Virgo Classic
  • Staff View

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    a| Meet the "modern juror" -- Taking the voodoo out of voir dire -- The science of the brain as it relates to trial presentations -- A closer look at the seven principles -- The personal credibility principle : demonstrate competence, integrity, and efficiency to gain credibility -- What trial lawyers learn from actors -- Maintaining credibility through cross-examination -- The signaling principle : what's next and are we there yet? -- The segmentation principle : people learn better when information is presented in bite-sized segments -- The multimedia principle : people learn better from words and pictures than from words alone -- The coherence principle : people learn better when extraneous material is excluded -- Stickiness principle : how to make an idea stick -- The jolt principle : periodically jolt your jury so they do not bolt -- Arming your jurors for the "final argument".
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