Item Details

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Trademarks and Unfair Competition: Law and Policy

Graeme B. Dinwoodie, Mark D. Janis
Format
Book
Published
New York : Aspen Publishers, c2010.
Edition
3rd ed
Language
English
ISBN
9780735594869 (hbk.), 0735594864 (hbk.)
Contents
  • Introduction to trademark and unfair competition law
  • Distinctiveness
  • Functionality
  • Use
  • Registration
  • Geographic limits on trademark rights
  • Confusion-based trademark liability theories
  • Non-confusion-based trademark liability theories
  • Permissible uses of another's trademark
  • False advertising
  • Trade identity rights in one's persona : endorsement, attribution, and publicity
  • Remedies
  • Trademark transactions.
Description
xxx, 1021 p. : ill. ; 26 cm.
Notes
Includes bibliographical references and index.
Technical Details
  • Access in Virgo Classic
  • Staff View

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    a| Trademarks and unfair competition : b| law and policy / c| Graeme B. Dinwoodie, Mark D. Janis.
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    a| 3rd ed.
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    a| Includes bibliographical references and index.
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    0
      
    a| Introduction to trademark and unfair competition law -- Distinctiveness -- Functionality -- Use -- Registration -- Geographic limits on trademark rights -- Confusion-based trademark liability theories -- Non-confusion-based trademark liability theories -- Permissible uses of another's trademark -- False advertising -- Trade identity rights in one's persona : endorsement, attribution, and publicity -- Remedies -- Trademark transactions.
    650
      
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    a| Trademarks x| Law and legislation z| United States v| Cases.
    650
      
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    a| Competition, Unfair z| United States v| Cases.
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