Item Details

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I Shop in Moscow: Advertising and the Creation of Consumer Culture in Late Tsarist Russia

Sally West
Format
Book
Published
DeKalb : Northern Illinois University Press, c2011.
Language
English
ISBN
9780875806488 (clothbound : acid-free paper), 0875806481 (clothbound : acid-free paper)
Contents
  • The development of modern advertising in Russia
  • Seals of approval and stamps of censorship : governmental approbation and regulation in advertising
  • Classroom for consumers : advertising progress in the urban marketplace
  • Beauty and bravado : gender identity on the advertising page
  • Modernity through tradition : advertising's appropriation of Russian culture
  • Appendix A: Newspaper content in Peterburgskaia gazeta
  • Appendix B: Newspaper income
  • Appendix C: Toiletries industry advertising accounts.
Description
xii, 292 p. : ill. ; 24 cm.
Notes
Includes bibliographical references (p. [259]-276) and index.
Technical Details
  • Access in Virgo Classic
  • Staff View

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    a| I shop in Moscow : b| advertising and the creation of consumer culture in late tsarist Russia / c| Sally West.
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    a| DeKalb : b| Northern Illinois University Press, c| c2011.
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    a| xii, 292 p. : b| ill. ; c| 24 cm.
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    a| Includes bibliographical references (p. [259]-276) and index.
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    a| The development of modern advertising in Russia -- Seals of approval and stamps of censorship : governmental approbation and regulation in advertising -- Classroom for consumers : advertising progress in the urban marketplace -- Beauty and bravado : gender identity on the advertising page -- Modernity through tradition : advertising's appropriation of Russian culture -- Appendix A: Newspaper content in Peterburgskaia gazeta -- Appendix B: Newspaper income -- Appendix C: Toiletries industry advertising accounts.
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    0
    a| Advertising x| Social aspects z| Russia x| History y| 19th century.
    650
      
    0
    a| Consumption (Economics) x| Social aspects z| Russia x| History y| 19th century.
    650
      
    0
    a| Advertising x| Social aspects z| Russia x| History y| 20th century.
    650
      
    0
    a| Consumption (Economics) x| Social aspects z| Russia x| History y| 20th century.
    650
      
    0
    a| Consumers z| Russia x| History.
    650
      
    0
    a| Popular culture z| Russia x| History.
    650
      
    0
    a| City and town life z| Russia x| History.
    651
      
    0
    a| Russia x| Economic conditions y| 1861-1917.
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    0
    a| Russia x| Social life and customs.
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    a| Russia x| Politics and government y| 1801-1917.
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