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Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism

Christian Dussart
Format
Book
Published
New York : Palgrave Macmillan, 2010.
Edition
1st ed
Language
English
ISBN
9780230105300, 0230105300
Contents
  • The tide of commoditization
  • New markets, new behaviors: a global shift
  • The value-for-money business perspective
  • Re-reinventing business models
  • A new integrated set of new business logics
  • CVC approaches: the disruption spectrum.
Description
xvi, 172 p. : ill. ; 22 cm.
Notes
Includes bibliographical references (p. [151]-165) and index.
Technical Details
  • Access in Virgo Classic
  • Staff View

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