Item Details

Richard Wagner: Self-Promotion and the Making of a Brand

Nicholas Vazsonyi
Format
Book
Published
Cambridge, UK ; New York : Cambridge University Press, 2010.
Language
English
ISBN
9780521519960 (hbk.), 0521519969 (hbk.)
Contents
  • Image
  • Publicity
  • Niche and branding
  • Consumers and consumption
  • Hub
  • Epilogue : the Wagner industry.
Description
xii, 222 p. : music ; 26 cm.
Notes
Includes bibliographical references (p. 208-218) and index.
Technical Details

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    a| Vazsonyi, Nicholas, d| 1963-
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    a| Richard Wagner : b| self-promotion and the making of a brand / c| Nicholas Vazsonyi.
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    a| xii, 222 p. : b| music ; c| 26 cm.
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    a| Includes bibliographical references (p. 208-218) and index.
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    a| Image -- Publicity -- Niche and branding -- Consumers and consumption -- Hub -- Epilogue : the Wagner industry.
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    a| Wagner, Richard, d| 1813-1883.
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    a| Composers z| Germany v| Biography.
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