Item Details

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

Jagmohan Raju, Z. John Zhang
Format
Book
Published
Upper Saddle River, N.J. : Wharton School Pub., c2010.
Language
English
ISBN
9780131494183 (hardback : alk. paper), 013149418X (hardback : alk. paper)
Contents
  • "Pay as you wish" pricing
  • Why the best things in life are free
  • The art of price wars
  • Thinking small
  • The automatic markdown
  • Name your own price
  • Subscribe and save : pricing for marketing profitability
  • The snob premium
  • Pay if it works.
Description
xii, 212 p. : ill. ; 24 cm.
Notes
Includes bibliographical references and index.
Technical Details

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