Item Details

Coke's Water Bomb [videorecording]

BBC Education & Training ; Series producer, Mark Gregory ; episode producer/director, Libby Turner
Format
Video; DVD
Summary
"On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progressive PR nightmare in Britain -- first as newspapers screamed "Coke Sells Tap Water for 95p," and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten: without Dasani, the soft drink giant has no bottled water product for the lucrative European market." -- Container.
Director
Libby Turner
Performers
Narrator, Rajan Datar.
Release Date
2004
Run Time
29 min.
Language
Closed-captioned
Notes
  • This disc may not play on all machines or players.
  • Originally broadcast in 2004 as an episode of the BBC television program, The Money programme.
Variant Title
Subtitle on container and disc label : The Dasani fiasco
Related Title
Money programme (Television program)
Local Notes
The prices for all programs listed on this website include full protection for public performances. A public performance is a non-theatrical performance of a program, without charge, outside the home to a gathering of people other than family members and or acquaintances. (4/6/12)
Series
Case Studies From the Multinational Marketplace
BBC Learning
ISBN
1421319764, 9781421319766
Credits
Camera, Tony Poole, Stephen Foote ; editor, Andy Worboys.
Published
Princeton, NJ : Films for the Humanities & Sciences, c2005.
Publisher no.
34654 Films for the Humanities & Sciences
Terms of Use
Public performance rights secured.
Description
1 videodisc (29 min.) : sd., col. ; 4 3/4 in.
DVD-R ; Dolby digital 2.0 sound.
Technical Details
  • Access in Virgo Classic

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