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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

edited by Paul W. Farris and Michael J. Moore
Format
Book
Published
Cambridge ; New York : Cambridge University Press, 2004.
Language
English
ISBN
0521840538
Related Resources
Publisher description Table of contents
Description
xvii, 307 p. : ill. ; 24 cm.
Notes
  • Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002.
  • Includes bibliographical references and index.
Technical Details
  • Access in Virgo Classic
  • Staff View

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    a| The profit impact of marketing strategy project : b| retrospect and prospects / c| edited by Paul W. Farris and Michael J. Moore.
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    a| Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002.
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    a| Includes bibliographical references and index.
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    a| Marketing x| Management.
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    a| Strategic planning.
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    a| Farris, Paul W.
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    a| Moore, Michael J., d| 1953-
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    a| Buzzell, Robert D. q| (Robert Dow), d| 1933-
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