Item Details

Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy

Bill Stinnett
Format
Book
Published
New York : McGraw-Hill, c2005.
Language
English
ISBN
0071441883 (alk. paper)
Related Resources
Table of contents
Contents
  • What customers think about
  • What customers really want
  • How customers perceive value and risk
  • The cause and effect of business value
  • The value of customer relationships
  • How customers buy
  • The sales process - redefined
  • Anatomy of a buying decision
  • Reverse-engineering the buying process
  • Elevating the buying process
  • Accelerating the buying process.
Description
xxiv, 261 p. : ill. ; 23 cm.
Notes
Includes bibliographical references (p. 251-252) and index.
Technical Details

  • LEADER 01574pam a22003734a 4500
    001 u4214670
    003 SIRSI
    005 20041105120735.0
    008 040819s2005 nyua b 001 0 eng
    010
      
      
    a| 2004019679
    020
      
      
    a| 0071441883 (alk. paper)
    035
      
      
    a| (Sirsi) i0071441883
    035
      
      
    a| (OCoLC)56334100
    040
      
      
    a| DLC c| DLC d| DLC d| NhCcYBP
    042
      
      
    a| pcc
    049
      
      
    a| VA@U
    050
    0
    0
    a| HF5415.32 b| .S75 2005
    082
    0
    0
    a| 658.8/342 2| 22
    090
      
      
    a| CLEM/HF5415.32 b| .S75 2005
    100
    1
      
    a| Stinnett, Bill.
    245
    1
    0
    a| Think like your customer : b| a winning strategy to maximize sales by understanding how and why your customers buy / c| Bill Stinnett.
    260
      
      
    a| New York : b| McGraw-Hill, c| c2005.
    300
      
      
    a| xxiv, 261 p. : b| ill. ; c| 23 cm.
    504
      
      
    a| Includes bibliographical references (p. 251-252) and index.
    505
    0
      
    a| What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process - redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process.
    596
      
      
    a| 3
    650
      
    0
    a| Consumer behavior.
    650
      
    0
    a| Selling.
    650
      
    0
    a| Customer relations.
    650
      
    0
    a| Customer loyalty.
    856
    4
    1
    3| Table of contents u| http://www.loc.gov/catdir/toc/ecip0422/2004019679.html
    999
      
      
    a| HF5415.32 .S75 2005 w| LC i| X004805353 l| STACKS m| CLEMONS t| BOOK

Availability

Google Preview

Loading availability information...