Item Details

In Brands We Trust [videorecording]

produced by Locomotion Télévision with the collaboration of Info Presse Productions Télé ; directed by Michel Pelletier ; written by Emmanuelle Garnaud ; produced by Joanne Forgues, Christiane Hamelin
Format
Video; DVD
Summary
Ask what a brand is-- is it a product, a company, an advertising campaign, a myth? Examines the concept of branding, its history, its impact on youth, and the convergence of brands and culture. Includes commentary by Saatchi & Saatchi Worldwides's Kevin Roberts, Chanel's Jacques Helleu, and anti-corporate crusader Naomi Klein. Looks at various brands, including Coke, Nike, Chanel, Apple, and Benetton.
Director
Michel Pelletier
Performers
Narrator: Lisa Bronwyn Moore ; interviewer/journalist: Emmanuelle Garnaud.
Release Date
2002
Run Time
53 min.
Language
English
Notes
  • Additional copyright date on title frames: 2003.
  • "English version produced by Multidub International" -- title frames.
  • Videodisc release of a 2002 production.
  • "10-8-04" -- videodisc.
Local Notes
The prices for all programs listed on this website include full protection for public performances. A public performance is a non-theatrical performance of a program, without charge, outside the home to a gathering of people other than family members and or acquaintances. (4/6/12)
Credits
Cameras, Étienne de Massy, André Dufour, Michel Pelletier ; editor, Michel Pelletier ; music, E.P. Bergen.
Published
Princeton, NJ : Films for the Humanities & Sciences, c2004.
Publisher no.
ffh 32594 Films for the Humanities & Sciences
Terms of Use
Public performance rights secured.
Description
1 videodisc (53 min.) : sd., col. with b&w sequences ; 4 3/4 in.
DVD.
Technical Details
  • Access in Virgo Classic

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    a| "English version produced by Multidub International" -- title frames.
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Availability

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