Item Details

Lights, Camera, Campaign!: Media, Politics, and Political Advertising

edited by David A. Schultz
Format
Book
Published
New York : Peter Lang, c2004.
Language
English
Series
Popular Politics & Governance in America
ISBN
0820468312 (pbk. : alk. paper)
Contents
  • Creating effective political ads / Arthur Sanders
  • Developing "paid media" strategies: media consultants and political advertising / Stephen K. Medvic
  • Two cheers for negative ads / Christopher J. Dolan
  • Can a voter in New York make a candidate lose in California? an experimental test of the release of early election results on voter turnout / Geoffrey D. Peterson
  • Packaging the governor: television advertising in the 2000 elections / Christopher A. Cooper, H. Gibbs Knotts
  • Message tailoring in Spanish: courting Latino voters in the 2000 presidential advertising campaign / Brendan J. Doherty, Melissa Cully Anderson
  • The perfect storm of politics: media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota / Amy E. Jasperson
  • Bowling with Erskine and down home with Dole: re-packaging the candidates in the 2002 Senate race in North Carolina / Timothy Vercellotti
  • From saxophones to Schwarzenegger: entertainment politics on late-night television / David Schultz
  • Lights, camera, and an action hero!: Arnold Schwarzenegger and the media frenzy in the California recall / David L Schecter
  • Political advertising in Canada / Paul Nesbitt-Larking, Jonathan Rose
  • Moving voters in the 2000 presidential campaign: local visits, local media / David C. King, David Morehouse.
Description
xvii, 322 p. : ill. ; 23 cm.
Notes
Includes bibliographical references.
Series Statement
Popular politics & governance in America ; v. 11
Technical Details
  • Access in Virgo Classic

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    a| Creating effective political ads / Arthur Sanders -- Developing "paid media" strategies: media consultants and political advertising / Stephen K. Medvic -- Two cheers for negative ads / Christopher J. Dolan -- Can a voter in New York make a candidate lose in California? an experimental test of the release of early election results on voter turnout / Geoffrey D. Peterson -- Packaging the governor: television advertising in the 2000 elections / Christopher A. Cooper, H. Gibbs Knotts -- Message tailoring in Spanish: courting Latino voters in the 2000 presidential advertising campaign / Brendan J. Doherty, Melissa Cully Anderson -- The perfect storm of politics: media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota / Amy E. Jasperson -- Bowling with Erskine and down home with Dole: re-packaging the candidates in the 2002 Senate race in North Carolina / Timothy Vercellotti -- From saxophones to Schwarzenegger: entertainment politics on late-night television / David Schultz -- Lights, camera, and an action hero!: Arnold Schwarzenegger and the media frenzy in the California recall / David L Schecter -- Political advertising in Canada / Paul Nesbitt-Larking, Jonathan Rose -- Moving voters in the 2000 presidential campaign: local visits, local media / David C. King, David Morehouse.
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