Item Details

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Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers

Jeff Zabin and Gresh Brebach
Format
Book
Published
Hoboken, N.J. : John Wiley & Sons, c2004.
Language
English
ISBN
0471467618 (cloth)
Related Resources
Publisher description Table of contents
Contents
  • The rise of precision marketing
  • The precision marketing cycle
  • Exploiting the data
  • Precision marketing in the age of Gaia
  • Fifteen minutes of privacy?
  • The precision marketing future.
Description
xvi, 256 p. : ill. ; 24 cm.
Notes
Includes bibliographical references (p. 237-241) and index.
Technical Details
  • Access in Virgo Classic
  • Staff View

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