Item Details

Effective Advertising: Understanding When, How, and Why Advertising Works

Gerard J. Tellis
Format
Book
Published
Thousand Oaks, Calif. : Sage Publications, c2004.
Language
English
ISBN
0761922520 (cloth), 0761922539 (paper)
Description
203 p. : ill. ; 23 cm.
Notes
Includes bibliographical references and index.
Technical Details
  • Access in Virgo Classic

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    a| 203 p. : b| ill. ; c| 23 cm.
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