Item Details

Applying Qualitative Methods to Marketing Management Research

editors Renate Buber, Johannes Gadner, Lyn Richards
Format
Book
Published
Houndmills, Basingstoke, Hampshire ; New York, N.Y. : Palgrave Macmillan, 2004.
Language
English
ISBN
1403916608 (cloth)
Description
292 p. : ill. ; 3 cm.
Notes
Includes bibliographical references and index.
Technical Details
  • Access in Virgo Classic

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    a| Marketing x| Management x| Research x| Methodology.
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