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Managing Customer Data for Strategic Advantage

by Laura Scheflow and Thomas Bodenberg
Format
Book
Published
New York, NY : Conference Board, c2003.
Language
English
Series
Research Report
Conference Board Report
ISBN
0823708136
Contents
  • Key findings
  • Beginning the journey
  • Collecting and analyzing data
  • Moving from models to action
  • Current challenges, future solutions
  • The benefits of sharper metrics
  • Defining success
  • Continuing the journey. John Deere. Countrywide Home Loans. Teradata, a division of NCR. Roadway Express
  • Segment summary
  • Survey profile.
Description
29 p. : col. ill. ; 28 cm.
Notes
Title from caption.
Series Statement
Research report ; R-1341-03-RR
Conference Board report ; R-1341-03-RR
Technical Details
  • Access in Virgo Classic
  • Staff View

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    a| Managing customer data for strategic advantage / c| by Laura Scheflow and Thomas Bodenberg.
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    a| New York, NY : b| Conference Board, c| c2003.
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    a| 29 p. : b| col. ill. ; c| 28 cm.
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    a| Research report ; v| R-1341-03-RR
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    a| Key findings -- Beginning the journey -- Collecting and analyzing data -- Moving from models to action -- Current challenges, future solutions -- The benefits of sharper metrics -- Defining success -- Continuing the journey. John Deere. Countrywide Home Loans. Teradata, a division of NCR. Roadway Express -- Segment summary -- Survey profile.
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    a| Database management.
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    a| Data mining.
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    a| Customer relations x| Management.
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    a| Relationship marketing.
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