Item Details

A Consumers' Republic; Politics of Mass Consumption in Postwar America [videorecording]: The Politics of Mass Consumption in Postwar America

produced by University of Virginia Television News Office ; senior producer, Rob Smith
Format
Video; VHS
Summary
Cohen examines the role of "consumer as purchaser" on the social, economic and cultural structures in postwar America. She uses contemporary evidence from books and magazines to show how mass consumption was marketed as the route to prosperity and social equality after years of wartime scarcity. She notes some positive effects, but maintains that in general, the consumer's republic failed to break down the hierarchies of society and instead reinforced many of them.
Performers
Lecturer, Lizabeth Cohen.
Release Date
2003
Run Time
30 min.
Language
English
Notes
  • A lecture sponsored by and held at the Miller Center of Public Affairs, University of Virginia, on January 23, 2003. This version was edited to fit the program format of the television presentation first aired March 13, 2003.
  • Transcript of lecture and video presentation also available online.
Series
UVA Newsmakers
Credits
Editor and videographer, Rob Smith.
Published
Charlottesville, VA : UVA Newsmakers, c2003.
Description
1 videocassette (30 min.) : sd., col. ; 1/2 in.
VHS format [NTSC]
Technical Details
  • Access in Virgo Classic

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    a| Transcript of lecture and video presentation also available online.
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    a| Lecturer, Lizabeth Cohen.
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    a| Cohen examines the role of "consumer as purchaser" on the social, economic and cultural structures in postwar America. She uses contemporary evidence from books and magazines to show how mass consumption was marketed as the route to prosperity and social equality after years of wartime scarcity. She notes some positive effects, but maintains that in general, the consumer's republic failed to break down the hierarchies of society and instead reinforced many of them.
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    a| Consumption (Economics) z| United States x| History y| 1945-
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