Item Details

Customer Equity: Building and Managing Relationships as Valuable Assets

Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
Format
Book
Published
Boston, Mass. : Harvard Business School Press, c2001.
Language
English
ISBN
0875847641 (alk. paper)
Description
xix, 228 p. : ill. ; 24 cm.
Notes
Includes bibliographical references (p. 213-215) and index.
Technical Details
  • Access in Virgo Classic

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    a| (OCoLC)45639122
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    a| HF5415.55 b| .B585 2001
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    a| 658.8/12 2| 21
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    a| CLEM/HF5415.55 b| .B585 2001
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    a| Blattberg, Robert C., d| 1942-
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    a| Customer equity : b| building and managing relationships as valuable assets / c| Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.
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    a| Boston, Mass. : b| Harvard Business School Press, c| c2001.
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    a| xix, 228 p. : b| ill. ; c| 24 cm.
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    a| Includes bibliographical references (p. 213-215) and index.
    596
      
      
    a| 14
    650
      
    0
    a| Relationship marketing.
    650
      
    0
    a| Customer services x| Marketing.
    650
      
    0
    a| Customer relations.
    650
      
    0
    a| Customer loyalty.
    700
    1
      
    a| Getz, Gary, d| 1955-
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    a| Thomas, Jacquelyn S., d| 1969-
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    a| HF5415.55 .B585 2001 w| LC i| X004523441 l| BY-REQUEST m| IVY t| BOOK

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