Item Details

Ethics in Social Marketing

Alan R. Andersen, editor
Format
Book
Published
Washington, D.C. : Georgetown University Press, c2001.
Language
English
ISBN
0878408193 (cloth : alk. paper), 0878408207 (pbk. : alk. paper)
Contents
  • 1 Ethics and the Social Marketer: A Framework for Practitioners / William A. Smith 1
  • 2 Ethical Considerations in the Use of Marketing for the Management of Public Health and Social Issues / Michael L. Rothschild 17
  • 3 Ethics of International Social Marketing / George G. Brenkert 39
  • 4 Social Marketing as Business Strategy: The Ethical Dimension / D. Kirk Davidson, William D. Novelli 70
  • 5 Alliances and Ethics in Social Marketing / Alan R. Andreasen, Minette E. Drumwright 95
  • 6 Social Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social Marketing / N. Craig Smith 125
  • 7 Marketing Ethics to Social Marketers: A Segmented Approach / Susan D. Kirby, Alan R. Andreasen 160
  • 8 Teaching and Modeling Ethics in Social Marketing / Michael D. Basil 184.
Description
ix, 212 p. ; 24 cm.
Notes
Includes bibliographical references and index.
Technical Details
  • Access in Virgo Classic

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    g| 1 t| Ethics and the Social Marketer: A Framework for Practitioners / r| William A. Smith g| 1 -- g| 2 t| Ethical Considerations in the Use of Marketing for the Management of Public Health and Social Issues / r| Michael L. Rothschild g| 17 -- g| 3 t| Ethics of International Social Marketing / r| George G. Brenkert g| 39 -- g| 4 t| Social Marketing as Business Strategy: The Ethical Dimension / r| D. Kirk Davidson, William D. Novelli g| 70 -- g| 5 t| Alliances and Ethics in Social Marketing / r| Alan R. Andreasen, Minette E. Drumwright g| 95 -- g| 6 t| Social Marketing and Social Contracts: Applying Integrative Social Contracts Theory to Ethical Issues in Social Marketing / r| N. Craig Smith g| 125 -- g| 7 t| Marketing Ethics to Social Marketers: A Segmented Approach / r| Susan D. Kirby, Alan R. Andreasen g| 160 -- g| 8 t| Teaching and Modeling Ethics in Social Marketing / r| Michael D. Basil g| 184.
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