Item Details

Building Brandwidth: Closing the Sale Online

Sergio Zyman and Scott Miller
Format
Book
Published
New York : HarperBusiness, c2000.
Edition
1st ed
Language
English
Variant Title
Closing the sale online
ISBN
0066620600 (alk. paper)
Contents
  • 2 e-Marketing: What Is It? Who Needs It? 27
  • 3 e-Marketing Must Be e-ffective 37
  • 4 Your Most Important Job Is to Build Brandwidth 57
  • 5 What's Relevant Is Cool--but What's Cool Isn't Always Relevant 87
  • 6 Marketing at Warp Speed 107
  • 7 Building Brandwidth Means Building Everything 125
  • 8 Forget Everything You Know about Mass Marketing--It's Over 153
  • 9 To Build Brandwidth, Build on the Concepts of e-Merchanting 175
  • 10 Brandwidth Is Allergic to Sameness 185
  • 11 Obsolete Yourself, before Somebody Else Does It for You 197
  • 12 Destination Is the Whole Enchilada 213
  • Epilogue: The Beginning of Marketing as We Will Know It 225.
Description
xiii, 239 p. ; 25 cm.
Notes
Includes index.
Technical Details
  • Access in Virgo Classic

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    g| 2 t| e-Marketing: What Is It? Who Needs It? g| 27 -- g| 3 t| e-Marketing Must Be e-ffective g| 37 -- g| 4 t| Your Most Important Job Is to Build Brandwidth g| 57 -- g| 5 t| What's Relevant Is Cool--but What's Cool Isn't Always Relevant g| 87 -- g| 6 t| Marketing at Warp Speed g| 107 -- g| 7 t| Building Brandwidth Means Building Everything g| 125 -- g| 8 t| Forget Everything You Know about Mass Marketing--It's Over g| 153 -- g| 9 t| To Build Brandwidth, Build on the Concepts of e-Merchanting g| 175 -- g| 10 t| Brandwidth Is Allergic to Sameness g| 185 -- g| 11 t| Obsolete Yourself, before Somebody Else Does It for You g| 197 -- g| 12 t| Destination Is the Whole Enchilada g| 213 -- t| Epilogue: The Beginning of Marketing as We Will Know It g| 225.
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