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Merchandise Licensing in the Television Industry

by Karen Raugust
Format
Book
Published
Boston : Focal Press, c1996.
Language
English
Series
Broadcast & Cable Series
Broadcasting & Cable Series
ISBN
0240802101 (acid-free paper)
Description
x, 127 p. : ill. ; 24 cm.
Notes
Includes index.
Technical Details
  • Access in Virgo Classic
  • Staff View

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    a| HE8700.8 b| .R38 1996
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    a| Raugust, Karen, d| 1960-
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    a| Merchandise licensing in the television industry / c| by Karen Raugust.
    260
      
      
    a| Boston : b| Focal Press, c| c1996.
    300
      
      
    a| x, 127 p. : b| ill. ; c| 24 cm.
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    1
      
    a| Broadcast & cable series.
    500
      
      
    a| Includes index.
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    a| 17
    650
      
    0
    a| Television stations x| Licenses z| United States x| History.
    650
      
    0
    a| Cable television x| Licenses z| United States x| History.
    650
      
    0
    a| Merchandise licensing z| United States x| History.
    650
      
    0
    a| License agreements z| United States x| History.
    830
      
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    a| Broadcasting & cable series.
    941
      
      
    a| 04-02-96 b| 04-16-98 c| 5
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