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Substantiating a Taste Claim: Transcript Proceedings : Test Design Issues, Sampling Issues, Taste Test Execution, Claims and Statistics

Council of Better Business Bureaus National Advertising Division; Advertising Research Foundation
Format
Book
Published
[Washington, D.C.] : Council of Better Business Bureaus, inc. and The Advertising Research Foundation, c1990.
Language
English
Related Title
NAD workshop, substantiating a taste claim.
Transcript proceedings.
Description
198 p. : ill. ; 28 cm.
Notes
  • Spine title: NAD workshop, substantiating a taste claim.
  • "Includes: NAD case reports on taste claims 1982-1989."
  • "NAD workshop in cooperation with Advertising Research Foundation, May 10-11, 1990."
  • Includes bibliographical references.
Technical Details
  • Access in Virgo Classic
  • Staff View

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    035
      
      
    a| b2634004
    035
      
      
    a| (OCoLC)22482496
    040
      
      
    a| DAP c| DAP
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    a| n-us---
    049
      
      
    a| VALL
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    a| KF1616.F6 b| S83 1990
    245
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    0
    a| Substantiating a taste claim : b| transcript proceedings : test design issues, sampling issues, taste test execution, claims and statistics.
    260
      
      
    a| [Washington, D.C.] : b| Council of Better Business Bureaus, inc. and The Advertising Research Foundation, c| c1990.
    300
      
      
    a| 198 p. : b| ill. ; c| 28 cm.
    500
      
      
    a| Spine title: NAD workshop, substantiating a taste claim.
    500
      
      
    a| "Includes: NAD case reports on taste claims 1982-1989."
    500
      
      
    a| "NAD workshop in cooperation with Advertising Research Foundation, May 10-11, 1990."
    504
      
      
    a| Includes bibliographical references.
    596
      
      
    a| 17
    650
      
    0
    a| Advertising x| Food x| Law and legislation z| United States.
    650
      
    0
    a| Food x| Sensory evaluation.
    740
    0
      
    a| NAD workshop, substantiating a taste claim.
    740
    0
      
    a| Transcript proceedings.
    710
    2
      
    a| Council of Better Business Bureaus. b| National Advertising Division.
    710
    2
      
    a| Advertising Research Foundation.
    941
      
      
    a| 01-21-92 b| 06-04-96 c| 7
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    a| 01/21/92 b| 06/04/96 c| 04/29/92
    999
      
      
    a| KF1616 .F6 S83 1990 w| LC i| 35007000462733 l| STACKS m| LAW t| BOOK
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