Item Details

Managing Consumer Motivation and Learning: Harnessing the Power of Curiosity for Effective Advertising Strategies

Satya Menon, Dilip Soman
Format
Book
Published
Cambridge, Mass. : MSI, 1999.
Language
English
Series
Working Paper
Report (Marketing Science Institute)
Description
39 p. : ill. ; 28 cm.
Notes
  • At head of title: Marketing Science Institute.
  • Includes bibliographical references (p. 37-39).
Local Notes
DARDEN: Bound with other titles in the series.
Series Statement
Working paper ; report no. 99-100
Report (Marketing Science Institute) ; no. 99-100
Technical Details
  • Access in Virgo Classic

  • LEADER 01273cam a2200361 a 4500
    001 u2931050
    003 SIRSI
    005 19990727091354.0
    008 990622s1999 maua b 000 0 eng c
    035
      
      
    a| (Sirsi) o41591606
    035
      
      
    a| (OCoLC)41591606
    040
      
      
    a| WAU c| WAU
    042
      
      
    a| pcc
    043
      
      
    a| n-us---
    050
      
    4
    a| HF5415.34 b| .M462 1999
    090
      
      
    a| HF5415 b| .M32a no.100 1999
    100
    1
      
    a| Menon, Satya.
    245
    1
    0
    a| Managing consumer motivation and learning : b| harnessing the power of curiosity for effective advertising strategies / c| Satya Menon, Dilip Soman.
    260
      
      
    a| Cambridge, Mass. : b| MSI, c| 1999.
    300
      
      
    a| 39 p. : b| ill. ; c| 28 cm.
    490
    1
      
    a| Working paper ; v| report no. 99-100
    500
      
      
    a| At head of title: Marketing Science Institute.
    504
      
      
    a| Includes bibliographical references (p. 37-39).
    590
      
      
    a| DARDEN: Bound with other titles in the series.
    596
      
      
    a| 14
    650
      
    0
    a| Motivation research (Marketing) z| United States.
    650
      
    0
    a| Internet advertising z| United States.
    650
      
    0
    a| Curiosity.
    700
    1
      
    a| Soman, Dilip.
    830
      
    0
    a| Report (Marketing Science Institute) ; v| no. 99-100.
    994
      
      
    a| Z0 b| VA@
    999
      
      
    a| HF5415 .M32a no.99 100-103 w| LC i| X004191977 l| BY-REQUEST m| IVY t| BOOK

Availability

Google Preview

Library Location Map Availability Call Number
Ivy By Request N/A Available