Item Details

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Olympic Market Research Analysis Report

International Olympic Committee
Format
Book
Published
Lausanne, Switzerland : IOC, 1997.
Language
English
Contents
  • The Olympic movement : imagery & attitudes
  • Public opinion of the Olympic Games
  • Commercialism & the Olympic movement
  • Appendix: Background ; Methodology and summary of studies included in this report.
Description
34 p. : ill. ; 30 cm.
Notes
Cover title.
Technical Details
  • Access in Virgo Classic
  • Staff View

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