Item Details

Learning From the Future: Competitive Foresight Scenarios

editors, Liam Fahey and Robert M. Randall
Format
Book
Published
New York : Wiley, c1998.
Language
English
ISBN
0471303526 (cloth : alk. paper)
Contents
  • What is scenario learning? ; Integrating strategy and scenarios / Liam Fahey and Robert M. Randall
  • Using scenarios to identify, analyze, and manage uncertainty / Brian Marsh
  • Plotting your scenarios / Peter Schwartz and James A. Ogilvy
  • Mental maps of the future : an intuitive logics approach to scenarios / Ian Wilson
  • Scenario planning : mapping the paths to the desired future / David H. Mason
  • Testing your strategies in scenarios / Charles M. Perrottet
  • Dynamic scenarios : systems thinking meets scenario planning / Edward Ward and Audrey E. Schriefer
  • Simulation models : a tool for rigorous scenario analysis / Mark Paich and Roy Hinton
  • Scenarios for global investment strategy for the new century / Peter Schwartz and James A. Ogilvy
  • Industry scenarios ; Competitor scenarios : projecting a rival's marketplace strategy / Liam Fahey
  • Scenario-based planning for technology investments / Charles W. Thomas
  • Customer-driven scenario planning / John Kania
  • Futuring consumer products : an illustrative example of scenario analysis / Stephen M. Millett
  • The role of economic scenarios / Nariman Behravesh
  • How scenarios enrich public policy decisions / Thomas W. Bonnett and Robert L. Olson
  • Imagining South Africa's future : how scenarios helped discover common ground / Adam Kahane
  • Articulating the business idea : the key to relevant scenarios / Kees van der Heijden
  • The effective implementation of scenario planning : changing the corporate culture / Ian Wilson
  • The cross-scenario planning process / Doug Randall and Robert G. Wilson
  • How information technology helps scenarios advance from consensus to decisiveness / Patrick S. Noonan and Mason S. Tenaglia
  • Introducing scenarios to the corporation : alternation 2010 at UNICOM / Audrey E. Schriefer
  • Writing an annual report for your organizartion's future / Wayne A. Earley
  • Twenty common pitfalls in scenario planning / Paul J.H. Schoemaker.
Description
xviii, 446 p. : ill. ; 25 cm.
Notes
Includes bibliographical references (p. [433]-435) and index.
Technical Details

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    a| What is scenario learning? ; Integrating strategy and scenarios / Liam Fahey and Robert M. Randall -- Using scenarios to identify, analyze, and manage uncertainty / Brian Marsh -- Plotting your scenarios / Peter Schwartz and James A. Ogilvy -- Mental maps of the future : an intuitive logics approach to scenarios / Ian Wilson -- Scenario planning : mapping the paths to the desired future / David H. Mason -- Testing your strategies in scenarios / Charles M. Perrottet -- Dynamic scenarios : systems thinking meets scenario planning / Edward Ward and Audrey E. Schriefer -- Simulation models : a tool for rigorous scenario analysis / Mark Paich and Roy Hinton -- Scenarios for global investment strategy for the new century / Peter Schwartz and James A. Ogilvy -- Industry scenarios ; Competitor scenarios : projecting a rival's marketplace strategy / Liam Fahey -- Scenario-based planning for technology investments / Charles W. Thomas -- Customer-driven scenario planning / John Kania -- Futuring consumer products : an illustrative example of scenario analysis / Stephen M. Millett -- The role of economic scenarios / Nariman Behravesh -- How scenarios enrich public policy decisions / Thomas W. Bonnett and Robert L. Olson -- Imagining South Africa's future : how scenarios helped discover common ground / Adam Kahane -- Articulating the business idea : the key to relevant scenarios / Kees van der Heijden -- The effective implementation of scenario planning : changing the corporate culture / Ian Wilson -- The cross-scenario planning process / Doug Randall and Robert G. Wilson -- How information technology helps scenarios advance from consensus to decisiveness / Patrick S. Noonan and Mason S. Tenaglia -- Introducing scenarios to the corporation : alternation 2010 at UNICOM / Audrey E. Schriefer -- Writing an annual report for your organizartion's future / Wayne A. Earley -- Twenty common pitfalls in scenario planning / Paul J.H. Schoemaker.
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    a| Business planning.
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    a| Organizational effectiveness.
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    a| Fahey, Liam, d| 1951-
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    a| Randall, Robert M., d| 1940-
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