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Rosso on Fund Raising: Lessons From a Master's Lifetime Experience

Henry A. Rosso
Format
Book
Published
San Francisco, Calif. : Jossey-Bass, c1996.
Edition
1st ed
Language
English
Series
Jossey-Bass Nonprofit Sector Series
ISBN
0787903043 (acid-free paper)
Contents
  • Setting realistic expectations
  • Growing a successful fund raising program
  • Developing leadership for fund raising
  • The art of asking with composure
  • It's all about being friends : cultivating donors
  • Diversifying funding sources
  • Classic mistakes and their lessons
  • Evaluating fund raising programs and capabilities
  • Our heritage : rich in values and virtues
  • A blend of art and science : the five essential steps in disciplined fund raising
  • Language and the gentle art of persuasion
  • My start in fund raising
  • Stewardship in giving and receiving
  • Recollections by one who was there
  • A call to service.
Description
xv, 185 p. : ill. ; 24 cm.
Notes
Includes bibliographical references (p. [179]-180) and index.
Technical Details
  • Access in Virgo Classic
  • Staff View

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    a| Setting realistic expectations -- Growing a successful fund raising program -- Developing leadership for fund raising -- The art of asking with composure -- It's all about being friends : cultivating donors -- Diversifying funding sources -- Classic mistakes and their lessons -- Evaluating fund raising programs and capabilities -- Our heritage : rich in values and virtues -- A blend of art and science : the five essential steps in disciplined fund raising -- Language and the gentle art of persuasion -- My start in fund raising -- Stewardship in giving and receiving -- Recollections by one who was there -- A call to service.
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