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Forensic Marketing: Optimizing Results From Marketing Communication : The Essential Guide

Gavin Barrett
Format
Book
Published
London ; New York : McGraw-Hill, c1995.
Language
English
Series
Marketing for Professionals
McGraw-Hill Marketing for Professionals
ISBN
0077079000 (alk.k paper)
Description
xxi, 204 p. : ill. ; 24 cm.
Notes
Includes bibliographical references (p. 198-200) and index.
Technical Details
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    a| (OCoLC)31434371
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    a| HF5415.123 b| .B37 1995
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    a| 658.8 2| 20
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    a| Barrett, Gavin, d| 1946-
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    a| Forensic marketing : b| optimizing results from marketing communication : the essential guide / c| Gavin Barrett.
    260
      
      
    a| London ; a| New York : b| McGraw-Hill, c| c1995.
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    a| xxi, 204 p. : b| ill. ; c| 24 cm.
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    1
      
    a| Marketing for professionals
    504
      
      
    a| Includes bibliographical references (p. 198-200) and index.
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    a| 14
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    0
    a| Communication in marketing.
    650
      
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    a| Marketing research.
    650
      
    0
    a| Advertising.
    650
      
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    a| Public relations.
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    a| McGraw-Hill marketing for professionals.
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    a| HF5415.123 .B37 1995 w| LC i| X004039391 l| BY-REQUEST m| IVY t| BOOK
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