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Prepurchase Preference and Postconsumption Satisfaction in a Service Exchange

Glenn B. Voss, A. Parasuraman
Format
Book
Published
Cambridge, Mass. : Marketing Science Institute, 1995.
Language
English
Series
Report
Report (Marketing Science Institute)
Description
60 p. : ill. ; 28 cm.
Notes
  • "Working paper."
  • "October 1995."
  • Includes bibliographical references (p. 57-60)
Series Statement
Report ; no. 95-113
Report (Marketing Science Institute) ; no. 95-113
Technical Details
  • Access in Virgo Classic
  • Staff View

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    a| HF5415 b| .M32a no.95-113
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    a| Voss, Glenn B.
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    a| Prepurchase preference and postconsumption satisfaction in a service exchange / c| Glenn B. Voss, A. Parasuraman.
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    a| Cambridge, Mass. : b| Marketing Science Institute, c| 1995.
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    a| 60 p. : b| ill. ; c| 28 cm.
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    a| "Working paper."
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    a| "October 1995."
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    a| Includes bibliographical references (p. 57-60)
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    a| Consumer behavior x| Mathematical models.
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    a| Consumer satisfaction x| Mathematical models.
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    a| Pricing.
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