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Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management

Ronald D. Michman, Alan J. Greco
Format
Book
Published
Westport, Conn. : Quorum Books, 1995.
Language
English
ISBN
0899308694 (alk. paper)
Description
264 p. ; 25 cm.
Notes
Includes bibliographical references and index.
Technical Details
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    a| 0899308694 (alk. paper)
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    a| DL(OCoLC)32548028
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    a| HF5429 b| .M483 1995
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    a| Michman, Ronald D.
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    a| Retailing triumphs and blunders : b| victims of competition in the new age of marketing management / c| Ronald D. Michman, Alan J. Greco.
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    a| Westport, Conn. : b| Quorum Books, c| 1995.
    263
      
      
    a| 9511
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    a| 264 p. ; c| 25 cm.
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    a| Includes bibliographical references and index.
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    0
    a| Retail trade x| Management.
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    a| Retail trade x| Decision making.
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    a| Greco, Alan James, d| 1950-
    999
      
      
    a| HF5429 .M483 1995 w| LC i| X004250443 l| BY-REQUEST m| IVY t| BOOK
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