Item Details

Print View

Political Advertising in Western Democracies: Parties & Candidates on Television

edited by Lynda Lee Kaid, Christina Holtz-Bacha
Format
Book
Published
Thousand Oaks, Calif. : Sage Publications, c1995.
Language
English
ISBN
0803953526 (pbk.), 0803953518 (cl)
Contents
  • An introduction to parties and candidates on television / Lynda Lee Kaid and Christina Holtz-Bacha
  • A comparative perspective on political advertising : media and political system characteristics / Christina Holtz-Bacha and Lynda Lee Kaid
  • Political advertising on television : the British experience / Margaret Scammell and Holli A. Semetko
  • The role of television broadcasts in promoting French presidential candidates / Anne Johnston and Jacques Gerstlé
  • Television spots in German national elections : contents and effects / Christina Holtz-Bacha and Lynda Lee Kaid
  • The presentation of Italian candidates and parties in television advertising / Gianpietro Mazzoleni and Cynthia S. Roper
  • Overcoming adversity and diversity : the utility of television political advertising in Israel / Akiba A. Cohen and Gadi Wolfsfeld
  • Political advertising in Denmark / Karen Siune
  • The blank spot : political advertising in the Netherlands / Kees Brants
  • The North European exception : political advertising on TV in Finland / Tom Moring
  • Political commercials in American presidential elections / L. Patrick Devlin
  • Political advertising across cultures : comparing content, styles, and effects / Lynda Lee Kaid and Christina Holtz-Bacha.
Description
xi, 236 p. : ill. ; 23 cm.
Notes
Includes bibliographical references and index.
Technical Details
  • Access in Virgo Classic
  • Staff View

    LEADER 02476cam a2200385 a 4500
    001 u2493876
    003 SIRSI
    008 940818s1995 caua b 001 0 eng
    010
      
      
    a| 94034627
    015
      
      
    a| GB95-22063
    020
      
      
    a| 0803953526 (pbk.)
    020
      
      
    a| 0803953518 (cl)
    035
      
      
    a| (Sirsi) o31076494
    035
      
      
    a| (Sirsi) o31076494
    035
      
      
    a| (OCoLC)31076494
    040
      
      
    a| DLC c| DLC d| PMC d| UKM
    049
      
      
    a| VA@@
    050
    0
    0
    a| JF2112.T4 b| P65 1995
    082
    0
    0
    a| 659.14/3 2| 20
    245
    0
    0
    a| Political advertising in Western democracies : b| parties & candidates on television / c| edited by Lynda Lee Kaid, Christina Holtz-Bacha.
    260
      
      
    a| Thousand Oaks, Calif. : b| Sage Publications, c| c1995.
    300
      
      
    a| xi, 236 p. : b| ill. ; c| 23 cm.
    504
      
      
    a| Includes bibliographical references and index.
    505
    0
      
    a| An introduction to parties and candidates on television / Lynda Lee Kaid and Christina Holtz-Bacha -- A comparative perspective on political advertising : media and political system characteristics / Christina Holtz-Bacha and Lynda Lee Kaid -- Political advertising on television : the British experience / Margaret Scammell and Holli A. Semetko -- The role of television broadcasts in promoting French presidential candidates / Anne Johnston and Jacques Gerstlé -- Television spots in German national elections : contents and effects / Christina Holtz-Bacha and Lynda Lee Kaid -- The presentation of Italian candidates and parties in television advertising / Gianpietro Mazzoleni and Cynthia S. Roper -- Overcoming adversity and diversity : the utility of television political advertising in Israel / Akiba A. Cohen and Gadi Wolfsfeld -- Political advertising in Denmark / Karen Siune -- The blank spot : political advertising in the Netherlands / Kees Brants -- The North European exception : political advertising on TV in Finland / Tom Moring -- Political commercials in American presidential elections / L. Patrick Devlin -- Political advertising across cultures : comparing content, styles, and effects / Lynda Lee Kaid and Christina Holtz-Bacha.
    596
      
      
    a| 2
    650
      
    0
    a| Television in politics.
    650
      
    0
    a| Advertising, Political.
    653
    0
      
    a| Politics a| Role of a| Television
    700
    1
      
    a| Kaid, Lynda Lee.
    700
    1
      
    a| Holtz-Bacha, Christina.
    019
      
      
    a| 32393389
    999
      
      
    a| JF2112 .T4 P65 1995 w| LC i| X002706071 k| CHECKEDOUT l| STACKS m| ALDERMAN t| BOOK
▾See more
▴See less

Availability

Google Preview

Google Books Preview
Library Location Map Availability Call Number
Alderman CHECKED OUT N/A Unavailable